Welcome to the W. P. Carey Department of Marketing! Our faculty take great pride in our people, programs and performance. We are committed to excellence in education, knowledge development and service to our discipline and communities. Our culture is friendly and focused, and we have an outstanding staff ready to assist you.
The marketing discipline is a broad, dynamic field with many compelling opportunities for students across types of organizations and industries. Our world-class, award-winning faculty enjoy studying and teaching marketing, and they produce sophisticated research that helps businesses relate to their customers and markets more effectively and profitably as well as aims to increase consumer and societal well-being. Our Robert B. Cialdini Behavioral Research Lab is a world-class lab enabling our faculty and doctoral students to conduct rigorous and realistic experiments that enhance our understanding of consumer behavior.
The W. P. Carey Department of Marketing is consistently ranked by U.S. News & World Report, including recognition for the No. 4 marketing specialty among Online MBA programs nationwide. Students gain in-depth preparation for a wide variety of marketing careers and benefit from interaction with faculty with expertise in consumer behavior, marketing research and analytics, marketing strategy, digital marketing, brand management, professional sales, sports marketing, and more.
Our internationally renowned Center for Services Leadership stands at the forefront of service research and executive education. The center's Board of Advisors provide support and counsel for our activities. The CSL Faculty Network includes award-winning service researchers located here at ASU and at universities around the world.
Our cutting-edge curricula and courses, at both the undergraduate and graduate levels, help prepare students for successful careers. We believe in balancing fundamentals with innovative ideas and practices, and in building practical skills in market analysis, marketing strategy, decision-making, and communication. Recruiters find our students to be energetic, motivated and prepared to make important contributions to their organizations.
We invite our alumni and friends to stay in touch with us.
Amy Ostrom
PetSmart Chair in Services Leadership
Interim Chair, Department of Marketing