>> Online MS-MKT future students

Your Online MS-MKT experience

From your application to graduation and beyond, ASU’s W. P. Carey School of Business provides student support every step of the way. Students in our 14-month Online Master of Science in Marketing (Online MS-MKT) program build their professional networks and receive personalized career services. Graduates expand their career opportunities and join our thriving community of 120,000+ alumni worldwide.

Life at W. P. Carey

The W. P. Carey School of Business is Where Business is Personal. We are proud to create an inclusive and supportive environment where students from all backgrounds can thrive.

Online MS-MKT schedule and courses

In 14 months, W. P. Carey Online MS-MKT students learn a broad spectrum of topics, from digital marketing strategies and customer management to service marketing and innovative approaches. Classes start in the spring or fall term and mix lecture and case-study formats. You'll learn theoretical and practical marketing ideas from our esteemed faculty.

Online student community

More and more professionals recognize that the modality of your degree does not detract from its quality. In addition to the classmates you will engage with in the program, you will have the opportunity to expand your network through online student clubs, receive an invitation to attend your graduation at ASU’s Tempe campus, and be recognized as a lifelong member of the Sun Devil and W. P. Carey communities.

Program operations

Focus on your studies while we focus on the student experience. Our dedicated team will help you with the resources you need to be successful in the classroom through academic advising, course enrollment, and navigating the policy and process of being a student. We also work closely with you and your peers to host events and opportunities to keep you connected and engaged.

Orientation

Your W. P. Carey experience begins with program orientation prior to the start of your program. You'll meet your fellow students and teammates, as well as W. P. Carey faculty and staff, preparing you for a seamless start to graduate school.

Career management

Develop your marketing leadership and communication skills to attract top companies partnering with W. P. Carey for recruitment, boost your earning potential, and enhance your career prospects. In addition to relevant expertise that will help you excel in a variety of roles, the Online MS-MKT provides access to innovative career programming and support from leaders with decades of experience.

W. P. Carey Career Services Center

Prepare for an engaging career in marketing with dedicated resources and career coaching from the W. P. Carey Career Services Center. Online students receive access to the same innovative tools as on-campus students.

Career Blueprint helps you understand who you are, tell your story, and map what’s next
Career Management Model provides a lifelong framework for setting and achieving goals
On-demand career resources and tools connect the dots between research and reality
Career coaches act as credible partners to help navigate your journey

Careers in marketing

The Department of Marketing at W. P. Carey welcomes students with varied undergraduate majors and work backgrounds, from professionals with marketing experience to career changers without a business degree. Whether you’re interested in changing careers, specializing in marketing, or achieving a promotion, we prepare you to excel in a wide range of marketing careers.

With a cutting-edge curriculum that teaches you how to formulate marketing strategies and oversee tactical teams, the Online MS-MKT equips students for diverse career paths in corporate, startup, nonprofit, entrepreneurial, creative, and consulting environments. Some exciting job titles that graduates can pursue include:

Digital marketing manager

Focus on digital marketing channels to enhance brand awareness and increase sales. Plan, execute, and optimize digital marketing campaigns across various online platforms. Utilize analytics tools to track campaign performance and make data-driven decisions.

Social media marketing manager

Manage a brand’s social media presence on various platforms. Create social media strategy to increase brand awareness and engagement. Manage social media channels and curate or create appropriate content for each platform and audience.

Brand manager

Develop, execute, and maintain various brand strategies, including initiatives that enhance brand awareness, recognition, and action among key audiences. Collaborate with creative teams to ensure consistency. Monitor market trends, consumer insights, and competitor activities.

Marketing analyst

Specializes in the analysis of market trends, consumer behavior, and the effectiveness of marketing strategies. This role is pivotal in informing data-driven decision-making and shaping effective marketing campaigns.

Product manager

Develop and implement product marketing strategies to drive awareness, adoption, and growth of the company’s products. Conduct market research to identify customer needs, competitive landscape, and market trends. Collaborate with cross-functional teams. Create compelling messages and positioning for products that resonate with target audiences.

Customer relationship manager

Build and maintain strong relationships with customers through regular communication and support. Implement customer retention strategies to enhance loyalty and satisfaction levels. Track customer interactions, sales opportunities, and more to optimize relationships.

Marketing manager

Develop, implement, and oversee marketing strategies and campaigns for products or services. Conduct market research and analysis to identify trends and opportunities. Monitor and analyze performance metrics to measure the effectiveness of campaigns.